Chris
Carter

Winston-Salem, NC | 336-909-0247 | christopherdcarter@me.com

Multi-disciplinary creative director with 12+ years leading video, photography, and design from concept through delivery. Nine years directing content for a premium aviation brand — spanning product launches, brand collateral, and multi-channel campaigns for global events. Experienced directing talent, managing cross-functional stakeholders, and turning high-level direction into polished, cohesive work across formats.

Chris Carter
Experience
Creative Director, In-House Creative Services (Contract) Jun 2017 – Mar 2026

Honda Aircraft Company — Greensboro, NC

  • Led creative direction across video, photography, graphic design, and print — producing product launch campaigns, marketing content, and cross-departmental collateral, often with minimal briefing or creative oversight
  • Directed product launch content for five aircraft programs (Elite, Elite S, Elite II, 2600 Concept, Echelon) — delivering hero videos, press materials, product brochures, and photography, often coordinated around major international events with fixed deadlines
  • Independently developed creative strategies for product campaigns — gathering technical input from engineering and sales, then concepting, pitching, and executing deliverables with minimal up-front direction
HondaJet Elite S print advertisement
  • Directed on-camera talent and hired and oversaw external production crews including grip and lighting teams, managing production from concepting through editing, color grading, and sound design
  • Art directed CGI product renders — supplying reference photography, specifying environments and camera angles, and reviewing iterations to ensure materials, proportions, and technical details matched the actual aircraft
HondaJet CGI render over mountains
Dark hangar detail
Pilot talent in HondaJet cockpit
Executive portrait — Honda Aircraft
Talent couple in HondaJet cabin
Evolution of the HondaJet — graphic design poster
  • Operated within a three-person creative team structured at the company's request as an independent internal agency — concepting, pitching, budgeting, and delivering work across departments while managing concurrent projects
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Years
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Programs
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Continents
Freelance Creative — Video, Photo & Design 2013 – Present

Chris Carter Creative — Winston-Salem, NC

  • Produce corporate and commercial video and photography for clients including Atrium Health and Collins Aerospace, spanning healthcare, aerospace, real estate, publishing, music, and finance
  • Co-produced, shot, and edited an independently financed feature film that secured a distribution deal
Portrait photography — freelance
Creative Intern 2015

Hyper House (Creative Agency) — Los Angeles, CA

  • Operated camera, edited video, and contributed to graphic design for agency projects including a branded partnership with Tidal, with motion graphics and post-production support across multiple shoots
Case Studies
01 Product Launches — Honda Aircraft Company

Led creative across five aircraft program launches — directing multi-day shoots, building visual systems across video, photography, print, and presentation design, art directing CGI renders, and repeatedly producing launch-quality content when physical assets were limited, unfinished, or didn't exist.

Art DirectionVideoPhotographyPrint DesignCGI DirectionBranding
HondaJet overhead detail in dark hangar
HondaJet front view on ramp
HondaJet Elite II logo detail
HondaJet interior with props
HondaJet CGI render
HondaJet Elite brochure spread
HondaJet panoramic exterior
Talent in HondaJet cabin
HondaJet cockpit avionics
HondaJet Elite brochure — cockpit spread
Interior seat detail
Dark hangar hero shot
Hangar shoot — dramatic lighting
Full crew and setup
02 Feature Film

Co-produced, shot, and edited an independently financed feature film that secured a distribution deal. Managed the project from script through final delivery — financing, crew assembly, principal photography, editing, and sound design.

Co-ProducerCinematographerEditorSound Design
Skills & Tools
Creative Direction: Art direction, graphic design, storyboarding, brand development, product launch campaigns, talent direction, concepting & pitching
Production: Video (ARRI, RED, Canon, Blackmagic, Sony), photo (DSLR, mirrorless, flash, tethered studio), lighting (Aputure, grip & gaff), gimbals, sliders, rigging, stop motion, sound design & mixing
Post-Production: Premiere Pro, DaVinci Resolve, After Effects, Photoshop (retouching, compositing, manipulation), Lightroom, Illustrator, InDesign, color grading, audio mixing, print production
AI Tools: AI-assisted retouching and compositing, image generation, concepting, and copywriting (Photoshop AI, Midjourney, ChatGPT, Claude)
Collaboration: Frame.io, client presentations, stakeholder management, cross-departmental coordination, budgeting & scheduling
Before retouching
After retouching
After Before
Before retouching
After retouching
After Before
Before retouching
After retouching
After Before
Education
Elon University — B.A. Media Arts & Entertainment: Cinema
2016