Chris
Carter

Winston-Salem, NC | 336-909-0247 | christopherdcarter@me.com

Creative lead with 12+ years of experience across video, photography, and design. Much of my career has focused on taking early-stage ideas, complex information, and loosely defined projects and turning them into clear, polished creative work. I enjoy bridging the gap between concept and execution, shaping work that's both effective and well crafted. While I have experience leading creative direction, I'm happiest when I'm actively involved in making the work itself.

Experience

Creative Lead, In-House Creative Services (Contract)

Jun 2017 – Mar 2026

Honda Aircraft Company — Greensboro, NC

Led creative execution for marketing initiatives across video, photography, graphic design, print, CGI, and digital media, supporting teams throughout the organization
Produced assets for launch campaigns for five HondaJet aircraft programs, including Elite, Elite S, Elite II, 2600 Concept, and Echelon, developing hero films, product photography, brochures, press materials, presentation assets, and campaign collateral for global product announcements
Partnered with marketing, engineering, sales, and executive leadership to translate highly technical information into clear, engaging marketing content

Took projects from loosely defined conversations to finished creative, independently developing concepts, planning productions, filming, editing, color grading, sound design, and final deliverables
Directed interviews, executive messaging, customer testimonials, commercial productions, and product photography while coordinating freelance crews, equipment, locations, and production logistics
Art directed CGI aircraft imagery by providing photographic reference, defining environments and camera angles, and reviewing render iterations for technical accuracy and brand consistency

Evolution of the HondaJet — graphic design poster

Balanced multiple concurrent projects within a lean three-person creative team, consistently delivering high-quality work under demanding launch schedules

Years

Programs

Continents

Freelance Creative

2013 – Present

Chris Carter Creative — Winston-Salem, NC

Produce commercial video, photography, and creative marketing content for clients across aerospace, healthcare, finance, publishing, real estate, entertainment, and nonprofit organizations
Co-produced, shot, and edited an independently financed feature film that secured commercial distribution

Creative Intern

2015

Hyper House (Creative Agency) — Los Angeles, CA

Assisted commercial productions through camera operation, editing, graphic design, and motion graphics
Contributed creative assets for campaigns, including branded content developed in partnership with TIDAL

Case Studies

Product Launches — Honda Aircraft Company

Led creative across five aircraft program launches — directing multi-day shoots, building visual systems across video, photography, print, and presentation design, art directing CGI renders, and repeatedly producing launch-quality content when physical assets were limited, unfinished, or didn't exist.

Art DirectionVideoPhotographyPrint DesignCGI DirectionBranding

HondaJet Elite brochure — cockpit spread

Feature Film

Co-produced, shot, and edited an independently financed feature film that secured a distribution deal. Managed the project from script through final delivery — financing, crew assembly, principal photography, editing, and sound design.

Co-ProducerCinematographerEditorSound Design

Skills & Tools

Creative Direction: Art direction, graphic design, storyboarding, brand development, product launches, talent direction, concepting

Production: Video (ARRI, RED, Canon, Blackmagic, Sony), photo (DSLR, mirrorless, flash, tethered studio), lighting (Aputure, grip & gaff), gimbals, sliders, rigging, stop motion, sound design & mixing

Post-Production: Premiere Pro, DaVinci Resolve, After Effects, Photoshop (retouching, compositing, manipulation), Lightroom, Illustrator, InDesign, color grading, audio mixing, print production

AI Tools: AI-assisted retouching and compositing, image generation, concepting, and copywriting (Photoshop AI, Midjourney, ChatGPT, Claude)

Collaboration: Frame.io, client presentations, stakeholder management, cross-departmental coordination, budgeting